Representing <i>Sweden</i>: packaging <i>Swedish</i> identity through curators of <i>Sweden</i>
نویسندگان
چکیده
In 2011, the Swedish national tourism organisation, Visit Sweden, together with Institute, launched a campaign – Curators of Sweden (CoS) on Twitter, which ended in 2018. Each week ‘Swedish’ person was chosen as curator to tweet whatever they liked through @Sweden account. All curators were because represented ‘values, skills, and ideas’ which, according campaign, ‘all combined, makes up Sweden’. this article, we try understand contradiction CoS offering cacophony ‘diverse’ voices from Swedes but, at same time, speaking ‘same’ voice. Through dialogism, locate different voices, agendas diverse contexts reality, examine how values, skills ideas managed engineered CoS, bid imagine identity.
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ژورنال
عنوان ژورنال: Identities-global Studies in Culture and Power
سال: 2022
ISSN: ['1547-3384', '1070-289X']
DOI: https://doi.org/10.1080/1070289x.2022.2076423